As a small business, your website is the face of your company that customers see every time they search online for the service or product that you sell. A smartly designed website can drive sales and help your business succeed, while a poorly designed website can mean losing customers and missing important sales opportunities.
With so much of your success now depending on your online presence, it’s important to invest in your business website because the returns are well worth it. To help you better understand how a well-designed website can help your business succeed online, we’ve put together this quick guide to why you should partner with a professional web design firm like Seopia Web Design.
1. One Size Doesn’t Fit All – Say No to Quick Fixes
Using a cheap or free website service might sound like a good idea at first, but you’ll quickly find that these services aren’t tailored to your specific needs and the quality is far inferior to a professionally design website.
When our clients come to us for web design services, one of the main reasons they choose us is because we conduct a thorough analysis of the business needs, including understanding the market, the business model, and listening to as much input as the business owner wants to provide.
At Seopia, we first analyze this research and then craft the website design and features to fit the specific needs of the business we’re working with. Remember, your website is often the first impression your business makes on a potential customer, so don’t go with subpar web design unless you’re prepared to see subpar results.
2. Say Yes to Focused Design, Avoid Overly Flashy Designs
Some business owners make the mistake of pursuing flashy, busy designs that seem to include a lot of elements. However, consider that the average attention span is only around 8 seconds long according to research: http://www.statisticbrain.com/attention-span-statistics/
Having too many elements on the page means the visitor has less time to process to most crucial information during the short time they actually spend on the website.
A smart professional web design firm like Seopia can help you analyze your website’s design in a way to refines it down to only the most crucial elements that will contribute to providing your customers with what they need from your business.
3. Drive Sales with Calls to Action
Calls to action are one of the most important parts of online marketing, and must be carefully designed. Many small business owners load their website with great content or information, and then sit around waiting for the content to generate results.
Instead, it’s important to approach design with the end result in mind: What product or service do I want to urge the user to purchase? What value does the visitor want to see to take action to make a purchase? For the visitor, your website should answer the question, “What’s in it for me?” and then point them in the right direction to attain that product or service.
4. Old, Stale Content
One of the most embarrassing pitfalls of a poorly maintained business website is old, stale content. A blog that hasn’t been updated for months or even years makes your company look sluggish and inactive.
In other cases, old content can be misleading or disruptive to your business. We’ve heard horror stories of small businesses listing old pricing or discounts that customers later demanded to be given to them under the threat of a lawsuit.
Partnering with a professional web design company like Seopia can help you ensure content is always up to date, as we can quickly change text and design elements for you while also providing fresh, regularly scheduled blog content.
5. Professional Consulting and Analytics Reporting
At Seopia, we’re always happy to provide professional consulting and analytics reporting to our customers as part of our web design practices. Think of us as your Chief Marketing Officer for the online marketplace. Going with a DIY solution means you’ll miss out on the invaluable advice and strategic collaboration that can help take your business to the next level.
Now that you’ve seen some of the advantages of partnering with a professional web design company like Seopia, feel free to give us a call or send us an email to get started on improving your website. Remember, investing a little money for professional work on your website can help drive success for your business, so it’s well worth your time to contact us for a free consultation.